ARTIST BRAND
SHIN YOUNG MI
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An artist brand “Shin Young-mi” which combines pure art and textile design, was launched in January 2005 opening the shop “Shin Young-mi Artger” in Ssamjigil, Insa-dong.
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The Insa-dong shop has been in operation for 15 years(05.01.2005~27.10.2020), and there have been many enthusiasts at home and abroad.
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The brand entered Shinsegae Department Store Gangnam branch in August 2016 and Hyundai Department Store Trade Center branch in February 2021 and accumulated various experiences.
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The brand collaborated with Kolon for 2 years. The collaboration was hosted at department stores such as Lotte, Shinsegae and Hyundai and secured the popularity of Shin Young-mi neckties.
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Artist Shin Young-mi was selected as a textile artist for the “Seoul Story Cultural Product Project” conducted by the Seoul city government.
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In particular, Insa-dong shop has been popular to foreigners. For 15 years, the brand has presented a variety of new designs for each season, which formed enthusiasts. The identity of the color- leading brand has been receiving positive responses.
THE BRAND STORY
SHINYOUNGMI
My brand is bright and colorful, so people often say that they are happy the moment they see them. Art products were produced so that the artist's works could be enjoyed and shared in everyday life The method was digitally printed, and the scarves and ties were made of silk, and the bags and cushions were made of polyester It has become loved by domestic and foreign customers for its unique design and not popular
INSADONG MARU
SHIN YOUNG MI SHOP
OFFLINE SHOP ADRESS : 2F 203 Insadongmaru 35-6, Insadong-gil, Jongno-gu, Seoul, Republic of Korea
